Due to how the prank was implemented, many people accidentally sent the gif, with some losing business and even their jobs over it. The send button (when enabled) would send the email to the recipient with an appended gif of the minion from Despicable Me. The wrong joke at the wrong time will, at best, make you look unprofessional and, at worst, offend your audience.įor example, in 2016, Google introduced a Mic Drop button to Gmail as an April Fools email prank. Getting the balance of entertainment right is an art form, and poor use of humor in your email copywriting can hurt how customers perceive your brand. Humor is an effective tool that can add to your engagement, yet it can be a double-edged sword if you aren’t careful. Further, as we’ve mentioned, humor is linked to better recall, which means you can increase awareness of your brand and stay in people’s minds longer. Humor is often creative and original, so it’s more likely to stand out and drive engagement with your customers. Grab (and keep) your customers’ attention. Showing a funny side and not taking yourself too seriously can be humanizing and helps customers identify with your brand. Make your brand more relatable and trustworthy. The more something makes people laugh, the more likely they are going to want to share it with their friends. Generally, an email marketing campaign is a great way to increase engagement and drive conversions, and it has the highest return on investment (ROI) of any digital marketing channel at over $35 for every $1 spent.Īdding a comical aspect to your email marketing can: There are many email marketing benefits to gain from sending a humorous April Fools email. The benefits and drawbacks of using humor in an April Fools email campaign In this article, we’ll share seven great April Fools’ Day email examples to send and then discuss the strategies you can use to ensure your campaign is a hit. Humor isn’t guaranteed to land the way you planned it and walking the fine line between funny and irritating is where an April Fools’ Day email campaign can become challenging. People not only remember the brand and product, but they can recall the advertisement in full detail years later. This is demonstrated in some of the most successful Super Bowl ads. Research has shown that people remember funny content better than other forms of content. so, what does this mean for brands?Īn April Fools email is a great opportunity to introduce humor into your marketing campaigns, generate engagement and make your subscribers’ day a little better. From false proposals to fake lottery wins, it’s the now-global holiday for pranks. They say babies born on March 31st are the easiest to prank on April Fools’ Day (because they were born yesterday).Īpril Fools' Day is a day where people trust no one and don’t believe a word they read.
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